Case Study: Centralized CRM + Automation Cut Onboarding by 70%

Company

Professional services firm onboarding 8–12 new clients/month.

Challenge

Onboarding was scattered: email threads, spreadsheets, and inconsistent task lists. Clients asked the same questions. Team re-entered data multiple times.

Solution

  • Centralized CRM: single client record, tags for status/source.
  • Template library: kickoff agenda, intake form, SOPs, canned emails.
  • Automation: Welcome sequence, task generation by service type, reminder nudges, and “docs received” confirmations.
  • Self-serve Looms: 3–minute video tours covering the basics.
  • Simple KPIs: time-to-ready, login coverage %, CSAT.

Results (60 days)

  • Onboarding time −70% (median)
  • Fewer errors (no double data entry)
  • Higher CSAT: faster “first value,” clearer expectations
  • Team can absorb more volume without adding headcount

Call to Action

Want the blueprint? Download the free 2-Hour Onboarding kit on our site.

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